A/B Test Your Instagram DM Flows and Keep What Wins
Stop guessing which DM works better. tadlo.ai lets you split test two flow variants and automatically picks the winner based on real data.
Hi! Check our link.
32%
Click-through
Hey! Heres the link you wanted 💜
58%
Click-through
Data-driven DM optimization
tadlo.ai puts your Instagram growth on autopilot — DMs, comments, bio links and analytics all in one free tool.
Split Test Two Variants
Run two versions of any DM flow simultaneously.
Real Performance Data
Track opens, clicks and replies per variant.
Auto Winner Selection
tadlo.ai picks the winner when statistical significance is reached.
Easy Setup
Duplicate any existing flow and edit variant B in minutes.
Full Analytics
Detailed breakdown of performance per variant.
Apply Winner
One click to make the winning variant your main flow.
How it works
Pick a Flow
Pick any existing flow to A/B test.
Create Variant B
Create variant B with your alternative message.
Auto-Decide
tadlo.ai splits traffic and picks the winner automatically.
Questions? We've Got Answers.
What metrics does A/B testing track?
Opens, clicks, replies and conversion rate.
How is traffic split between variants?
50/50 split by default, adjustable on paid plans.
When does tadlo.ai pick a winner?
When enough data is collected for statistical significance.
Can I manually pick a winner?
Yes, override at any time.
Is A/B testing available on the free plan?
Basic A/B testing is available on all plans.