Before“I was missing DMs and losing clients every single day.”
After“Now I get 20–30 leads weekly on autopilot. Tadlo changed everything.”
+200 leads/monthSC
Sarah Chen
Fashion creator
AI-powered Instagram DM automation
Go viral on Instagram.Turn every comment into a follower and a lead.
They comment your keyword. Tadlo DMs the link, checks they follow you first, and saves the lead — in about a second, every time. Four thousand comments or four, the work is the same.
No credit card No Facebook Page Live in 2 minutes
✦ 3 leads captured⚡ avg 1.3s
Reel · keyword “GUIDE” automation on
Comments in
GUIDE please 🙌@ananya.writes
GUIDE@thefitmarcus
guide!! GUIDE@studio.priya
DMs out
Sent · 1.1sLink delivered + email captured
Follow gateAsked to follow → followed → link sent
Sent · 0.9sLink delivered + lead saved
Official Meta APINo daily capsRuns while you sleep
Official Meta API Unlimited DMs Free follow gate No account bans
10,000+
Creators using Tadlo
2M+
DMs automated
120K+
Leads generated
Testimonials
Real results, real users
What changed after switching the inbox to autopilot.
Before“Replying to every comment and DM was eating up 4+ hours daily.”
After“Automated all my replies. Engagement went up 3x and I got my life back.”
3x engagementMJ
Marcus Johnson
Fitness coach
Before“Managing 8 client accounts manually was unsustainable.”
After“Now all accounts run automated. We saved 20+ hours a week.”
20h/week savedPS
Priya Sharma
Agency owner
What is Tadlo?
Tadlo is a free AI Instagram DM automation tool that sends a direct message automatically when someone comments a keyword on your post or Reel, replies to your story, or DMs you a trigger word. It runs on Instagram's official Messaging API, includes a free follow gate that delivers links only to people who follow you, and offers unlimited DMs and unlimited automations on every plan — including the free plan.
Tadlo is built for Instagram creators, coaches, e-commerce brands and marketing agencies who want comment-to-DM funnels without per-contact billing. See the full pricing page for every plan, or compare Tadlo against other tools.
The difference
Your Reel blows up at 2am. Now what?
Four thousand comments, one of you, and a link everybody wants. Here's how the two versions of that night go.
Doing it by hand
- You wake up to 4,000 unanswered comments
- By the time you reply, they've moved on
- Nobody followed, nothing was tracked
- The best post you ever made earned you nothing
With Tadlo running
- Every comment answered in about a second
- Follow gate turns each delivery into a follower
- Every lead captured, tagged and exportable
- Unlimited DMs — the bill never moves
InstagramMessaging API
Features
Complete automation suite
Everything you need to automate, engage and convert on Instagram — one login, one flat price, no separate AI tier.
AI DM automation
Answers every DM in your voice — pricing, shipping, booking — even while you sleep.
Comment triggers
Turn comments into leads in seconds, across unlimited posts and Reels at once.
Story automation
Answer every story reply and poll response instantly, without opening the app.
Follow-up sequences
Nudge the people who never clicked, automatically, until they convert.
Follow gate
Deliver the link only after they follow you. Every download becomes a follower.
Free on every planVisual flow builder
Build branching funnels by dragging boxes around. No code, no flowchart degree.
Lead capture funnels
Ask for the email inside the DM, then export the whole list to CSV.
Smart analytics
Comment → DM → click → lead. See exactly where people drop and why.
A/B testing
Run two versions of a reply and keep whichever one people actually click.
Link-in-bio builder
A bio page that collects emails instead of just forwarding clicks elsewhere.
Multi-account
Run several Instagram accounts from one dashboard — built for agencies.
AI Reel analysis
Find out which hooks earned the reach, plus a weekly AI report and live trends.
Live demo
One comment, start to finish
Pick a trigger and watch what Tadlo does with it. Same four steps every time.
Someone comments your keyword
Tadlo replies in about a second
Follow-ups go out on their own
Lead saved, follower gained
Someone replies to your story
Tadlo answers instantly, in your voice
Offer or link delivered automatically
Lead saved, conversation logged
Someone DMs your trigger word
Tadlo checks whether they follow you
They follow, the link is released
Follower gained, lead saved
Use cases
Built for every Instagram business
Four different jobs, one shared problem: more people in the DMs than hours in the day.
Creators
Deliver the freebie and gain the follower in the same message. The gate does the asking for you.
Lead magnets & growthCoaches
Qualify in the DM, then let only the serious ones onto your calendar.
Qualify & book callsE-commerce
Price, sizes, shipping, codes. Answer once and every product post sells on its own.
Sell from the DMAgencies
Flat pricing across client accounts, so a client going viral doesn't eat your margin.
Multi-account & reportingComparison
Tadlo vs ManyChat vs everyone else
Most tools bill by how many people engage with you, so the better a post does, the more you pay. Tadlo charges a flat price and never counts contacts.
| Tadlo | ManyChat | Typical flat-rate tools | |
|---|---|---|---|
| Free plan | ₹0 forever, full feature set | 25 active contacts, 4 automations, branded | Trial or none |
| Paid entry price | ₹249/mo | From $14/mo, rises with contacts | $9.99–$19/mo |
| Billing model | Flat — no per-contact fees | Per active contact, plus overages | Flat, usually capped |
| Active automations | Unlimited on every plan | 4 on free, tiered above | Usually capped |
| Follow gate on free plan | Yes | No | Rarely |
| AI included | Yes, on every plan | Add-on, extra $29/mo | Rarely offered |
| Facebook Page required | No — Instagram Login only | Yes | Varies |
| Cost when a Reel goes viral | Unchanged | Tier jump or overage charges | Unchanged |
Want the detail? Read the full Tadlo vs ManyChat breakdown, or see every comparison.
Pricing
The free plan is the whole product
Not a trial, not a teaser. Paid plans remove our branding and add scale — they don't unlock the basics.
On every plan, including free:
Unlimited DMs Unlimited automations Follow gate Comment → DM & story replies Link-in-bio + lead capture Official Meta API No per-contact billingFree
Get your first funnel live tonight
₹0 /month
Free forever · No credit card · 1 Instagram account
What you also get
- AI Reel analysis — 5 Reels
- Weekly AI report + trends access
- Standard DM delivery
- Small “via Tadlo” line on DMs
Creator
Make it look like your brand, not ours
₹249 /month
Everything in Free, unbranded and faster
Everything in Free, plus
- No Tadlo branding on any DM
- Priority delivery when a Reel spikes
- Full DM flow editing + branching
- Re-trigger the same users
- Advanced AI + link-in-bio analytics
- 20 AI Reel credits/month
- Priority support
Pro
Run several accounts and prove the ROI
₹399 /month
3 accounts for less than one coffee
Everything in Creator, plus
- Up to 3 Instagram accounts
- Conversion funnels — see where leads drop
- 50 AI Reel credits/month
- Trend performance tracking
- Fastest DM delivery queue
Compare all features side by side
| Feature | Free | Creator | Pro |
|---|---|---|---|
| Unlimited DMs | ✓ | ✓ | ✓ |
| Unlimited automations | ✓ | ✓ | ✓ |
| Comment → DM | ✓ | ✓ | ✓ |
| Story reply automation | ✓ | ✓ | ✓ |
| Follow gate | ✓ | ✓ | ✓ |
| Link-in-bio + lead capture | ✓ | ✓ | ✓ |
| Tadlo branding removed | — | ✓ | ✓ |
| Priority DM delivery | — | ✓ | Fastest |
| Full DM flow editing | — | ✓ | ✓ |
| Re-trigger same users | — | ✓ | ✓ |
| AI Reel credits / month | 5 Reels | 20 | 50 |
| Advanced AI analytics | — | ✓ | ✓ |
| Conversion funnels | — | — | ✓ |
| Trend performance tracking | — | — | ✓ |
| Instagram accounts | 1 | 1 | 3 |
| Support | Standard | Priority | Priority |
See the full pricing page for every plan, add-ons and billing detail.
FAQ
Instagram DM automation, answered
Is Tadlo free?
Yes. Tadlo has a free plan at ₹0 per month with no time limit and no credit card required. The free plan includes unlimited DMs, unlimited automations, comment-to-DM, story reply automation, the follow gate, and a link-in-bio page with lead capture. Paid plans at ₹249 and ₹399 per month add branding removal, deeper analytics, more AI Reel credits and multiple Instagram accounts.
Will Instagram DM automation get my account banned?
Not when the tool uses Instagram's official Messaging API. Tadlo sends every message through Instagram's official Private Replies and Messaging API — the same endpoints Meta built for businesses — with human-like delays and smart per-account rate limiting. Tadlo never logs into your account, never scrapes, and never simulates taps in the app. Bans typically come from tools that automate the Instagram app itself rather than the API.
What is comment-to-DM automation?
Comment-to-DM automation sends an Instagram direct message automatically when someone comments a chosen keyword on your post or Reel. You pick a post, pick a trigger word such as LINK or GUIDE, and write the DM. Every person who comments that word receives your message and link within seconds, without you touching the inbox.
What is an Instagram follow gate, and is it really free?
A follow gate checks whether the person who commented already follows you before sending the link. If they don't, Tadlo sends a short message asking them to follow first, then delivers the link once they do. It's included free on every Tadlo plan — most competing tools reserve follow gating for paid tiers.
Can Tadlo help my Reels go viral?
Comment-to-DM automation drives comments, and comments are one of the strongest engagement signals Instagram's ranking system uses. Asking viewers to comment a keyword to receive something typically lifts comment volume sharply, which increases the chance the Reel gets pushed to non-followers. Tadlo also includes AI Reel analysis and trends access so you can see which hooks and formats actually earned the reach.
How is Tadlo different from ManyChat?
ManyChat bills by active contacts, so your invoice rises when a post performs well, and its free plan is limited to 25 active contacts with ManyChat branding on messages. Tadlo charges a flat monthly price with unlimited DMs and unlimited automations on every plan, including free. Tadlo is also Instagram-only and connects through Instagram Login directly, so no linked Facebook Page is required.
Do I need a Facebook Page to use Tadlo?
No. Tadlo connects through Instagram Login directly. You need an Instagram Business or Creator account, but you don't need to create or link a Facebook Page. Setup takes about two minutes.
How many automations can I run?
Unlimited, on every plan including free. There's no cap on active automations, no cap on DMs sent, and no per-contact overage billing.
Can I collect leads and emails from Instagram?
Yes. Tadlo includes a link-in-bio builder with built-in lead capture, and you can ask for an email address inside a DM flow before delivering a link or lead magnet. Captured contacts land in your Leads section and export to CSV.
Who is Tadlo for?
Instagram creators delivering freebies and growing followers, coaches capturing and qualifying leads through conversations, e-commerce brands selling from DMs, and marketing agencies running comment-to-DM funnels across multiple client accounts.
Learn more
Guides on Instagram DM automation
How to Automate Instagram DMs for More SalesLearn how AI-powered DM automation can 3x your lead generation and turn every Instagram conversation into a sales opportunity.Best Instagram Automation Strategies in 2026The proven strategies top creators and businesses use to grow their Instagram on autopilot in 2026.How to Turn Comments into Leads AutomaticallySet up comment triggers that convert Instagram engagement into qualified, trackable leads — automatically.Instagram DM Marketing Guide for CreatorsThe complete playbook for DM-based monetization. Learn how top creators use DMs to sell courses, coaching, and products.
Every DM you miss is a lost customer.
Set up one automation tonight and let it work every time you post from here on.
Start free with InstagramNo credit card · No Facebook Page · Unlimited DMs on the free plan