When someone comments your trigger keyword, tadlo.ai instantly sends them a personalized DM. Convert comments into leads, sales and followers automatically.
@jess.creates
on Reel · 2m ago
LINK please! 🙏
DM to @jess.creates
Hey Jess! Heres the link: tadlo.ai/shop 💜
tadlo.ai puts your Instagram growth on autopilot — DMs, comments, bio links and analytics all in one free tool.
Fire a DM when someone comments a specific word on any post or Reel.
Full coverage across every Instagram content type.
DM sent within seconds of the comment being posted.
Personalize the message with the commenter's name.
Set different triggers for different posts and keywords.
Track how many DMs each comment rule generates.
Choose a post or Reel to add a comment trigger to.
Pick a word like "LINK", "PRICE" or "INFO".
Write the DM — tadlo.ai sends it automatically.
The setup is short — pick a keyword, write the DM, attach it to a post — and the full walkthrough, including which keywords actually work and the mistakes that quietly cost leads, is in our guide to how to auto-DM someone when they comment.
When a comment trigger stops firing it is almost never the keyword. Message access switched off in Instagram's own settings is the most common cause by some distance, followed by an expired token and an automation attached to the wrong post. The causes are ranked by how often each turns out to be the real one in our comment-to-DM troubleshooting guide.
Yes, it works on Posts, Reels and Stories.
Yes, unlimited keywords per post on paid plans.
No, the DM appears as a normal Instagram DM from your account.
Yes, tadlo.ai uses the official Meta API — fully compliant.
Typically within 2–5 seconds of the comment being posted.