How to Reach a Regional Language Audience on Instagram

Why regional languages matter

Many Instagram users in India are more comfortable reading and writing in their own language than in English. Content and replies in their language feel personal and are easier to act on.

Make content they can follow

  • Add captions or on-screen text in the language of your audience.
  • Use the words they use, including local spellings and mixed-language phrases.
  • Ask for comments in a way that's natural in that language.

Reply in their language

A comment is the moment someone is most interested. Replying in their language at that moment matters most. With Tadlo AI's multilingual automation, followers who comment in Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Hindi or Hinglish get your DM in that language automatically.

Serve several regions at once

If your audience spans states, select several languages in one automation. A single launch reel can then reply to each region in its own language.

Get started

See the full list of languages on the multilingual automation page.

FAQ

Which Indian languages does Tadlo AI support?

Hindi, Hinglish, Marathi, Gujarati, Tamil, Telugu, Kannada and Malayalam.

Can I request a language that's not listed?

Yes. Email [email protected] and tell us which one.