Start free

Home / Sell on Instagram

Sell your products straight from Instagram comments

Someone comments "PRICE" on your Reel. Seconds later they get your products in their DMs, each with a Buy now button that opens your product page or a payment link. No "DM for price", no lost orders.

your.creator.handle
They commented "PRICE" on your Reel
Here's the new drop 👇
Linen overshirt
Buy now
Canvas tote
Buy now
SPF 50 sunscreen
Buy now
White sneakers
Buy now

D2C brands can sell directly from Instagram by replying to comments with a DM that contains their products. With Tadlo AI, each product appears as a card with your photo, name and a button such as "Buy now" that opens any link: your website's product page, a Shopify product page, or a payment link from your payment provider. Up to 10 products fit in one DM, on every Tadlo AI plan including the free plan.

Last checked 12 October 2026.

How it works

  1. Add your products

    Upload your photo, write the name and price, and set the button text, like "Buy now".

  2. Paste your link

    Use your product page, a checkout link, or a payment link from your payment provider.

  3. Pick a post and keyword

    Choose the Reel and the word people should comment: PRICE, SHOP, SIZE, DROP.

  4. Comments become orders

    Every commenter gets the products in their DMs and can pay in two taps.

Product page or payment link?

  • Product page works best when buyers need to choose a size or colour, or you want them to see reviews.
  • Payment link works best for a single item at a fixed price, like a limited drop, a hamper or a workshop seat. The buyer lands straight on payment.

Any link you can share works. Tadlo AI sends it exactly as you added it.

Ideas that sell

  • "Comment PRICE": answer every price question with the product and a Buy now button, instead of "DM for price".
  • Drops and restocks: "Comment DROP to get the link the second it's live."
  • Bundles: show the full set as a carousel, so buyers pick one item or all of them.
  • Size help: a card for each size or variant, each with its own link.
  • Grow while you sell: ask commenters to follow before the products are sent.

Safe for your brand account

Tadlo AI uses Instagram's official messaging API and is a Meta verified Tech Provider. It only messages people who commented first and never asks for your Instagram password.

Questions people ask

Can I sell products directly from Instagram DMs?

Yes. With Tadlo AI, people who comment a keyword get a DM with your products, each with a button linking to your product page or a payment link.

Can I use a payment link in the product carousel?

Yes. The button on each card can open any link you're allowed to share, including a payment link.

How many products can I show in one DM?

Between 2 and 10, each on its own card.

Do I need a website to sell this way?

Not necessarily. If you sell single items at fixed prices, a payment link can take the buyer straight to payment.

Keep reading

Turn your next Reel's comments into orders

Add your products once, pick a Reel and a keyword, and Tadlo AI sends a shoppable carousel to everyone who comments.

Start free