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Turn every comment into a shoppable product carousel in their DMs

Someone comments your keyword. Seconds later they get a DM with a swipeable carousel of the products from your Reel, each with its own photo, name and buy button. Your link goes out exactly as you added it.

your.creator.handle
They commented "LINK" on your Reel
Here's everything from the Reel 👇
Linen overshirt
Buy on Myntra
Canvas tote
Buy on Amazon
SPF 50 sunscreen
Buy on Nykaa
White sneakers
Buy on Flipkart

A comment-to-product carousel is an Instagram automation that replies to a keyword comment with a direct message containing a horizontal carousel of product cards. Each card has an image, a product name and a button that opens a link. Tadlo AI sends 2 to 10 cards per DM, so one Reel can link every product it shows, through Instagram's official messaging API. The product carousel is included on every Tadlo AI plan, including the free plan.

Last checked 12 October 2026.

How the product carousel works

  1. Pick a post

    Choose a live Reel or post and the keyword people should comment, like LINK, SHOP or OUTFIT.

  2. Add 2 to 10 products

    Pick products from your Affiliate Products library, or add them by pasting a product URL.

  3. Set the rules

    Choose your keywords, whether to ask for a follow first, and whether the same person can trigger it again.

  4. They comment, you sell

    Everyone who comments the keyword gets the carousel in their DMs, while they still want the product.

Why a carousel beats sending one link

Most Reels that sell show more than one thing: an outfit with five pieces, a skincare routine, a haul, three hotels in Goa. A DM with one link forces you to pick one product, or to send people to a link page where they have to find what they saw all over again.

A carousel keeps every product from the Reel in one message. People swipe, recognise the exact item, and tap the one they want. Each card carries its own link, so a viewer who only wants the shoes doesn't have to open a page of 20 products to find them.

Tadlo AI product carouselSingle-link auto-DMLink-in-bio page
Products per message2 to 10, each with its own cardOne linkAll products, on another page
Product photo and name in the DMYes, on every cardText and a URLOnly after they open the page
Steps from comment to productComment, swipe, tapComment, tap, find the productLeave Reel, open profile, tap bio, find product
Arrives while they're still interestedYes, in secondsYesOnly if they go looking

What goes on each card

Every product you add to Tadlo AI becomes a reusable card:

  • Image, cropped to the 1.91:1 shape Instagram uses for product cards.
  • Name, so people recognise exactly what they saw in the Reel.
  • Button, like "Buy on Myntra" for an affiliate link or "Buy now" for your own store.
  • Link, any URL you're allowed to share: an affiliate link, your product page, or a payment link.

Paste a product URL and Tadlo AI fetches the details and recognises the store. Save a product once and reuse it in any carousel or on your link-in-bio shop.

Built for affiliate creators

Add links from the programs you've joined. Tadlo AI recognises Amazon, Myntra, Flipkart, Ajio, Nykaa, Meesho and Agoda links, and checks that an Amazon link carries your Associates tag. Every link is sent exactly as you added it, with no redirect or masking, so the program can see the click came from you and pays you directly.

Rates as published or reported on 12 October 2026. Store names identify where a link goes. Tadlo AI is not a partner of these stores. See every source on the affiliate programs page, or estimate your earnings with the affiliate earnings calculator.

Built for brands selling their own products

Put your own product image, name and price in the card, set the button to "Buy now", and paste your product page or a payment link. A comment becomes a checkout in two taps, without a website visit in between. See how D2C brands sell from the DM.

Ask for a follow before the products are sent

Turn on "ask for follow" and Tadlo AI asks commenters to follow you before the carousel goes out. Every person who wanted your products becomes a follower, so the next Reel reaches them too. Leave it off when you'd rather deliver instantly.

Safe for your account

Tadlo AI runs on Instagram's official messaging API and is a Meta verified Tech Provider. It only messages people who commented first, never cold-DMs anyone, and never asks for your Instagram password. You can disconnect it from Instagram's settings at any time. See the exact permissions Tadlo AI holds.

Questions people ask

What is a comment-to-product carousel on Instagram?

It's an automation that replies to a keyword comment with a DM containing a swipeable row of product cards. Each card has an image, a name and a button with its own link. Tadlo AI sends 2 to 10 cards per DM.

Is the product carousel included in the free plan?

Yes. The comment-to-product carousel is included on every Tadlo AI plan, including the free plan.

How many products can I send in one DM?

Between 2 and 10. Each product gets its own card with its own image, name, button and link.

Can I use affiliate links in the carousel?

Yes. Add links from the affiliate programs you've joined, such as Amazon Associates, Myntra Glam Clan, Flipkart, Nykaa, Meesho or Agoda. Tadlo AI sends each link unchanged, so the program pays you directly and Tadlo AI takes no share.

Can I sell my own products with it?

Yes. Use your own product photo and name, set the button to something like "Buy now", and link to your product page or a payment link.

Is the product carousel safe for my Instagram account?

Tadlo AI uses Instagram's official messaging API and only messages people who commented your keyword. It never logs in with your password and never sends unsolicited messages.

Do people have to follow me to get the products?

Only if you turn on "ask for follow". Then Tadlo AI asks them to follow you before the carousel is sent.

Keep reading

Send your products to every commenter, automatically

Pick a Reel and a keyword, add your products, and Tadlo AI sends a product carousel to everyone who comments it.

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