Commission rates by category
| Category | Rate |
|---|---|
| Beauty, Luxury Beauty | 8% |
| Apparel & Accessories, Luggage & Bags, Watches | 7.5% |
| Jewelry, Shoes & Handbags | 7% |
| Automotive, Baby, Books, Personal Care Appliances, Sports & Fitness | 4.72% |
| Home, Home Improvement, Office Products | 4.25% |
| Furniture, Health & Household, Kitchen & Dining, Pet Supplies | 4% |
| Wireless Accessories | 3.4% |
| Electronics, Lawn & Garden, Video Games | 2.8% |
| Amazon Fresh, Grocery | 2.5% |
| Computers, Home Entertainment, Large Appliances | 2.45% |
| Mobile Phones | 1% (0% on many listed models, including all iPhones) |
Official Source: Amazon Associates Program Advertising Fee Schedule, Table 1, October–November 2026. Amazon updates this schedule periodically.
How to apply with your Instagram account
Prepare your profile
Your account must be public, with posts and follower count visible. Amazon looks for an established page, in most cases at least 500 organic followers, with recent content.
Sign up
Create an account in Amazon Associates Central for India and enter the exact URL of your Instagram profile, not just instagram.com.
Make 3 sales
Amazon reviews your application once you've driven at least three qualifying sales within 180 days of signing up.
Get your tag
Your Associates tag (like yourname-21) is embedded in every product link you generate. That tag is how Amazon credits you.
Rules that matter on Instagram
- Only send links people asked for. Amazon's operating agreement permits Special Links in direct messages only when the communication is solicited, meaning the person opted in. Commenting your keyword to get the link is that request. Confirm the current India agreement in Associates Central.
- Don't hide where the link goes. Amazon doesn't allow cloaking or redirects that stop it from seeing where a click came from. Tadlo AI sends your Amazon link exactly as you added it.
- Disclose. Amazon requires you to disclose that you earn from qualifying purchases, and India's ASCI guidelines expect a clear label on promotional posts. See the disclosure rules.
- Use your own photos. Amazon restricts how its product images and trademarks are used. Your own photo of the product is the safer choice for carousel cards.
How much can you earn?
Take a Reel showing a ₹1,500 handbag. At 7%, each sale earns ₹105. If 50,000 people watch, 1.5% comment, 35% of them tap the product and 4% of those buy, that's about 10 sales and roughly ₹1,100 from one Reel. A phone Reel with the same numbers might earn nothing, because many phone models pay 0%. Run your own numbers.
Run this from your Reels with Tadlo AI
Amazon only pays when someone buys through your tagged link, so every comment that doesn't get the link is a lost sale. Tadlo AI's comment-to-product carousel sends everyone who comments your keyword a DM with up to 10 product cards, each with your own link, sent unchanged. It's included on every plan, including free, and Tadlo AI takes no share of your commission.
Start freeHow the product carousel worksQuestions people ask
What is the Amazon Associates commission rate in India?
Amazon's official fee schedule for October–November 2026 lists fixed rates by category: 8% for Beauty, 7.5% for Apparel, Luggage and Watches, 7% for Jewelry and Shoes, 4–4.72% for Home, Kitchen, Books and Sports, 2.45–2.8% for Electronics and Computers, and 1% for mobile phones, with 0% on many listed models.
How many followers do I need for Amazon Associates?
Amazon asks for an established, public social account with a substantive number of organic followers, which it says is in most cases at least 500.
What happens if I don't make 3 sales in 180 days?
Amazon reviews your application only after you drive at least three qualifying sales within 180 days. Without them, the application isn't approved and you'd need to reapply.
Can I send Amazon affiliate links in Instagram DMs?
Amazon's operating agreement permits Special Links in direct messages when the person opted in to receive them, such as by commenting a keyword to ask for the link. Unsolicited DMs aren't allowed. Check the current India agreement in Associates Central.
Does Tadlo AI change my Amazon link?
No. Tadlo AI sends the link exactly as you added it and checks that it carries your Associates tag.