What Nykaa pays
Guides report a fixed rate of about 7.2% across categories on the direct program, with others reporting up to 9%. Joining through an affiliate network usually pays less: one network lists 5.6% on new-user app sales and 2.8% on existing users. Reported
Payment is reported as monthly once your commission passes ₹5,000, and less often below that. A 30-day cookie window is also reported.
Who can join
Third-party guides report Nykaa's program is for creators with 5,000 or more followers. If you're below that, Amazon's Beauty category pays a fixed 8% and is a common place to start. See Amazon Associates.
Why routine Reels need a carousel
A skincare routine is cleanser, serum, moisturiser and sunscreen. People commenting usually want all of it, in order. A product carousel sends the full routine as four cards, so viewers can buy the whole thing instead of hunting for three of the four products.
Run this from your Reels with Tadlo AI
Routine and haul Reels show several products, and commenters usually want all of them. Tadlo AI's comment-to-product carousel sends everyone who comments your keyword a DM with up to 10 product cards, each with your own link, sent unchanged. It's included on every plan, including free, and Tadlo AI takes no share of your commission.
Start freeHow the product carousel worksQuestions people ask
How much does the Nykaa affiliate program pay?
Third-party guides report about 7.2% to 9% on the direct program. Network versions pay less. Nykaa hasn't published a public rate card.
How many followers do I need for Nykaa's affiliate program?
Guides report a minimum of 5,000 followers.
When does Nykaa pay affiliates?
Guides report monthly payment once your commission passes ₹5,000, and less frequent payment below that.