Order and shipping updates
Confirmation, packed, dispatched, out for delivery and delivered, triggered by your store.
Your order #TD-4821 has shipped. Track it here.
Early access opening soon
WhatsApp automation that recovers the orders you're losing.
Tadlo sends order updates, confirms COD orders, chases abandoned carts and answers customer questions on WhatsApp, without anyone on your team typing a message. Built for D2C brands on the official WhatsApp Business Platform.
Brands are already on the list. Waitlist members get early access and founding pricing.
Loom & Co.
Business account
Hi Ananya, your cart with the Ivory Linen Co-ord is still open. Want us to hold it for two hours?
10:14
yes please
10:16
Held. Here's your checkout link, it stays live till 12:16 pm.
10:16
ordered!
11:02
Order #TD-4821 confirmed. We'll message you the tracking link the moment it ships.
11:02
One automation, four messages, no one at a keyboard. Cart reminder, hold confirmation, checkout link and order confirmation.
What is WhatsApp automation?
WhatsApp automation is the practice of sending and replying to customer messages on WhatsApp through software instead of a person typing each one. It runs on the official WhatsApp Business Platform and covers three kinds of message: utility messages tied to an order, transactional messages such as delivery confirmations, and marketing messages such as promotional broadcasts.
Where D2C brands lose money on WhatsApp today
A cart goes cold in under an hour, and the email reminder lands the next morning. COD orders get packed and shipped before anyone confirms the customer actually wants them. Questions arrive at 11pm and get answered at 11am, by which point the buyer has bought elsewhere. Broadcasts go out to the entire list because there is no practical way to segment it.
What changes when it's automated
The cart reminder goes out in twenty minutes with the item named and a link straight back to checkout. Every COD order asks for a yes before it is packed. Common questions get answered instantly and anything unusual lands in a shared inbox with the customer's full history attached. Broadcasts go to the segment that actually bought that category.
What Tadlo automates on WhatsApp
Eight flows that cover the whole order lifecycle, from the first reply to the delivery message.
Abandoned cart recovery
A timed reminder naming the item left behind, with a link straight back to checkout.
Still thinking about the Ivory Co-ord? It's yours for the next 2 hours.
COD order confirmation
Ask for a yes before you pack. Unconfirmed orders get held instead of shipped and returned.
Confirm your ₹2,499 COD order? Reply YES to confirm, NO to cancel.
Marketing broadcasts
Send to a segment built from what people bought, browsed or replied to, not the whole list.
New drop in linen. You bought from this range in March.
Shared team inbox
One number, your whole team. Assign conversations, leave internal notes, see who replied.
Assigned to Ritika. Customer asked about size exchange.
Automated support flows
Answer the questions you get fifty times a day, and hand the rest to a human with context.
Where's my order? Tell me your order number and I'll check.
Contacts and segments
One record per customer with order history, opt-in status and an engagement score.
Ananya S. · 4 orders · replies within 10 min · high intent
Click-to-WhatsApp entry points
Website widget, QR code and click-to-WhatsApp ad links that drop people into a flow.
Thanks for scanning. Which size are you looking for?
What Tadlo WhatsApp Automation is
Tadlo WhatsApp Automation is a WhatsApp automation platform for direct-to-consumer brands, built on the official WhatsApp Business Platform. It connects to your store, listens for events such as a new order or an abandoned cart, and sends the matching WhatsApp message on its own. Incoming replies either continue the flow or land in a shared team inbox.
- Covers all three WhatsApp message categories: utility, marketing and authentication.
- Runs on your own verified WhatsApp Business number, not a shared or rented one.
- Flow builder for automations, broadcast tool for campaigns, shared inbox for the replies.
- Meta template submission and business verification handled during onboarding.
How Tadlo prices WhatsApp automation
Tadlo WhatsApp Automation is priced as a flat monthly subscription, and takes no percentage of your order value or revenue. Usage is metered as contacts engaged per month, so a customer you message twenty times still counts once. Meta charges separately for WhatsApp conversations, priced by country and message category.
Waitlist pricing
Final plans are being set now. Everyone on the waitlist gets founding pricing that stays locked after launch, and gets in before general availability.
- Subscription only. No cut of your orders, ever.
- Unlimited automations and unlimited flows on every plan.
- Billed by contacts engaged per month, not by message sent.
- Prices shown in rupees in India and in US dollars everywhere else.
- No annual contract required.
How Tadlo compares
The differences that show up on your invoice, not the feature checklist.
| Tadlo | Typical WhatsApp API tools | |
|---|---|---|
| Pricing model | Flat monthly subscription | Subscription plus per-message and per-feature add-ons |
| Share of your order value | None | Some tools take a percentage of attributed revenue |
| Automations and flows | Unlimited on every plan | Often capped by plan tier |
| Usage meter | Contacts engaged per month | Commonly per message or per conversation |
| Setup and template approval | Handled for you during onboarding | Often self-serve, or a paid onboarding fee |
| Contract | Monthly, no lock-in | Annual contracts common at higher tiers |
| Platform | Official WhatsApp Business Platform | Varies, some use unofficial methods |
Join the waitlist
Tell us about your brand and we'll set your account up before we open access. Two minutes, and it decides what we build first.
Questions about WhatsApp automation
What is WhatsApp automation?
WhatsApp automation is the practice of sending and replying to customer messages on WhatsApp through software instead of a person typing each message. It runs on the official WhatsApp Business Platform, and covers utility messages such as order updates, transactional messages such as delivery confirmations, and marketing messages such as promotional broadcasts.
How does WhatsApp automation work for D2C brands?
A D2C brand connects its store and its WhatsApp Business number to an automation platform. The platform listens for events such as an order being placed, a cart being abandoned or a customer sending a message, then sends the matching WhatsApp message automatically. Replies from the customer can trigger the next step in the flow or route to a human in a shared inbox.
Is WhatsApp marketing automation allowed by Meta?
Yes. Meta allows marketing messages on WhatsApp through the official WhatsApp Business Platform, provided the customer has opted in and the message uses a template approved by Meta. Sending marketing messages through unofficial or unapproved methods can get a number blocked, which is why Tadlo builds only on the official platform.
What is the WhatsApp Business Platform?
The WhatsApp Business Platform, also known as the WhatsApp Cloud API, is Meta's official interface for businesses to send and receive WhatsApp messages at scale. It is separate from the free WhatsApp Business app, and is what allows software such as Tadlo to automate messaging, run broadcasts and support multiple team members on one number.
How much does WhatsApp automation cost in India?
Costs have two parts. The first is the software subscription charged by the automation platform. The second is Meta's own per-conversation charge, which varies by country and by message category. Tadlo charges a flat monthly subscription and takes no percentage of your order value or revenue. Prices are shown in Indian rupees to visitors in India and in US dollars elsewhere.
What is abandoned cart recovery on WhatsApp?
Abandoned cart recovery on WhatsApp is an automated message sent to a shopper who added items to a cart and left without paying. The message typically arrives within an hour, names the item left behind and includes a direct link back to checkout. WhatsApp open rates are usually far higher than email, which is why D2C brands run cart recovery there.
Can I automate COD order confirmation on WhatsApp?
Yes. A cash-on-delivery confirmation flow sends the customer a WhatsApp message asking them to confirm or cancel the order before it is packed. Confirmed orders move to fulfilment and unconfirmed ones can be held or cancelled, which reduces return-to-origin losses on COD-heavy catalogues.
What is the difference between utility, marketing and authentication messages on WhatsApp?
Meta groups WhatsApp business messages into categories that are priced and approved differently. Utility messages relate to an existing order or account, such as a shipping update. Marketing messages promote products or offers and require opt-in. Authentication messages deliver one-time passcodes. Each category uses its own approved message templates.
Do I need Meta approval to send WhatsApp broadcasts?
Yes. To send broadcasts you need a verified WhatsApp Business Account, a registered business phone number, and message templates approved by Meta. Approval is usually a one-time setup step per template. Tadlo handles template submission and account setup as part of onboarding.
Who is Tadlo WhatsApp automation for?
Tadlo WhatsApp Automation is built for direct-to-consumer brands that take orders online and talk to customers on WhatsApp. It suits catalogues with repeat purchases, cash-on-delivery orders, or a high volume of pre-purchase questions. Agencies running WhatsApp for client brands use it as well.
When is Tadlo WhatsApp automation launching?
Tadlo WhatsApp Automation is in development and opens to waitlist members first. Joining the waitlist gets you early access ahead of general availability, founding pricing that stays locked after launch, and help with WhatsApp Business Account setup before your first send.
Do I need a new phone number for WhatsApp automation?
You need a number that is not currently active on the regular WhatsApp or WhatsApp Business app. Many brands use a dedicated business number for this. An existing number can be migrated to the WhatsApp Business Platform, but it has to be removed from the consumer app first.