Every option compared
| Where | Clickable? | Good for | Drawback |
|---|---|---|---|
| Caption | No | Saying how to get the link | Viewers have to copy and paste it |
| Comments | No | Collecting "link please" requests | Same as captions |
| Bio link | Yes | A permanent shop of all your picks | Viewers must leave the Reel and search for the product |
| Story link sticker | Yes | Today's deal or new drop | Gone after 24 hours unless saved to a highlight |
| DM after a keyword comment | Yes | Every Reel, every product | Needs an automation tool to scale |
Use them together
- Reel: "Comment LINK and I'll send you everything I'm wearing."
- DM: the commenter gets a product carousel with each item from the Reel.
- Story: reshare the Reel with a link sticker for followers who didn't comment.
- Bio: keep a shop page with every product, for anyone who visits your profile later.
Keep the link exactly as the program gave it
Some tools wrap your affiliate link in their own redirect. Amazon doesn't allow cloaking that stops it from seeing where a click came from, and any redirect is one more thing that can break attribution. Tadlo AI sends your link unchanged.
Run this from your Reels with Tadlo AI
Captions can't carry links, so the DM is where Reel viewers actually reach your products. Tadlo AI's comment-to-product carousel sends everyone who comments your keyword a DM with up to 10 product cards, each with your own link, sent unchanged. It's included on every plan, including free, and Tadlo AI takes no share of your commission.
Start freeHow the product carousel worksQuestions people ask
Can you put affiliate links on Instagram?
Yes, in your bio link, in story link stickers and in direct messages. Links in captions and comments aren't clickable.
What's the best way to share affiliate links on Reels?
Ask viewers to comment a keyword and send them the links automatically by DM. The link arrives seconds after they ask, and the comments also help the Reel's reach.
Should I shorten affiliate links?
Be careful. Amazon doesn't allow shorteners or redirects that hide the Amazon destination or stop it from seeing where a click came from. Sending the program's own link is the safest choice.