tadlo

WhatsApp automation / Instagram comments to WhatsApp

Instagram comments to WhatsApp

Tadlo AI turns Instagram comments into WhatsApp chats. When someone comments a keyword on your post, Tadlo sends them an Instagram DM with a link that opens a WhatsApp chat with your brand. When they message you, the WhatsApp automation you chose takes over, and the Instagram and WhatsApp profiles are joined into one customer record.

Updated 11 October 2026.

How it works

  1. Pick a post and the keywords to watch for, such as "PRICE" or "LINK".
  2. Write the Instagram DM that goes to people who comment, with a live preview.
  3. Choose the WhatsApp automation that runs when they arrive, like a product catalogue or a welcome offer.
  4. Review the whole journey, from comment to WhatsApp chat, and publish.

Each link is tracked and single-use, so Tadlo knows which post and automation brought each customer in.

What you can track

Comments matched, DMs sent, links tapped and WhatsApp conversations started, with the drop-off at each step, for every post.

What it costs

This feature needs a paid Tadlo Instagram plan and a paid Tadlo WhatsApp plan. On WhatsApp, the customer starts the chat, so your replies count as service messages: Meta gives each business number 1,000 free service messages a month, then charges its utility rate, ₹0.115$0.0014 per message in India. Meta bills that to you directly, with no markup.

Meta's longer free window applies only to chats started from Click-to-WhatsApp ads and Facebook Page buttons, not organic Instagram comments. Tadlo shows the difference in the builder.

Now in private beta. Tadlo WhatsApp is live with a small group of D2C brands: Meta's rate with nothing on top, and a free forever plan. Request early access in 30 seconds, no card needed.

Request early access

Questions

Can Instagram comments start WhatsApp chats automatically?

Yes. With Tadlo AI, a keyword comment triggers an Instagram DM with a WhatsApp link, and when the person messages you on WhatsApp, the automation you chose takes over.

Do I need both Tadlo plans?

Yes. Instagram comments to WhatsApp needs a paid Tadlo Instagram plan and a paid Tadlo WhatsApp plan.

Are WhatsApp messages free when a chat starts from an Instagram comment?

Not entirely. Your replies are service messages: the first 1,000 a month on each business number are free, then Meta charges per message. Meta's 72-hour free window applies only to Click-to-WhatsApp ads and Facebook Page buttons.