tadlo

WhatsApp automation / Shopify

Shopify WhatsApp automation

Connect your Shopify store to Tadlo AI and WhatsApp messages go out on their own when things happen in your store: a checkout is abandoned, a COD order comes in, an order ships or is delivered. Tadlo connects through Shopify's own app install screen with the minimum permissions it needs, and sends every message on Meta's official WhatsApp API.

Updated 11 October 2026.

What you can automate

  • Abandoned checkout recovery: a WhatsApp reminder with Shopify's own checkout recovery link, after a delay you choose, with optional follow-ups that stop the moment the customer buys.
  • COD confirmation and prepaid nudges: every COD order gets Confirm and Cancel buttons and an optional offer to pay online.
  • Order and delivery updates: confirmed, shipped, out for delivery and delivered.
  • Product sync: your Shopify products sync into Tadlo's catalogue, so you can send them in chats.
  • Payment links and revenue tracking on the Pro plan.

How it works

  1. Connect your WhatsApp number through Meta's signup window.
  2. Install Tadlo on your Shopify store and approve its permissions.
  3. Pick an automation from the gallery, such as abandoned cart, and check the message and its cost.
  4. Publish. Tadlo watches your store and sends each message at the right moment.

What it costs

Shopify automations are included from the Growth plan, ₹2,499$39 a month. Meta bills messages to you directly at its own rate, with no markup from Tadlo. In India, an order update is a utility message at ₹0.115$0.0014, and a cart reminder is a marketing message at ₹0.8631$0.0118, because Meta treats anything that encourages a purchase as marketing. See your full bill in the WhatsApp pricing calculator.

Privacy

Tadlo supports Shopify's mandatory customer data request and deletion webhooks, and only messages customers who have opted in. Customers who opt out are excluded from every automation and broadcast automatically.

Now in private beta. Tadlo WhatsApp is live with a small group of D2C brands: Meta's rate with nothing on top, and a free forever plan. Request early access in 30 seconds, no card needed.

Request early access

Questions

Which Tadlo plan do I need for Shopify?

Shopify order events, abandoned cart recovery, COD confirmation and broadcasts are included from the Growth plan. Payment links and revenue attribution are on the Pro plan.

Is a WhatsApp cart reminder a marketing or a utility message?

Marketing. Meta's rules say a utility message must be non-promotional, so a message that encourages someone to finish a purchase is charged as marketing. Plain order confirmations and delivery updates are utility messages.

Can I use my store's existing WhatsApp number?

Yes. If the number is on the WhatsApp Business app, Meta's coexistence option can connect it while you keep using the app. Some app features, such as broadcast lists and group syncing, stop working, and Tadlo shows you the limits during setup.